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HOW-TO THURSDAYS: EARNING FROM YOUR BLOG

March 23, 2017

I’m going to start this off by saying that I am not, in any way, an expert. I’m not a well-known blogger, and I don’t make huge bucks from blogging. But I think I’ve been blogging long enough, and have collaborated with enough brands to somehow know what I’m talking about. It took me years before I first got contacted for a collaboration.

I’ve been blogging for about seven years now. I first started with Tumblr and I was running a personal blog then. I was clueless that I could actually profit from it, and I didn’t care. I was just writing about e v e r y t h i n g and it was really just about self-expression. Then fashion blogging became all the rage and a lot of new blogs popped up on my dashboard and I always read it with amazement when they say that they’re being sponsored by a brand. I guess back then, no one really thought that blogs could be a way to advertise a product. So I moved to Blogger because I wanted to take blogging seriously.

I tried to incorporate the trips I took, what I wore (although it’s very rare that I do), all while still maintaining the focus of my blog to be personal. I didn’t have that much time to actually run a blog I could profit from. I just kept writing whenever I could about things that I wanted to talk about. So I was really when I first got an e-mail from a brand asking me to write about their website.

I was so clueless about professional blogging that I didn’t even mind that I’m not going to be paid for it. I was just really happy that people recognized my blog enough to trust me to write for them. The first time that IΒ really got something out of blogging is when I got my own domain name. I remember receiving my firstΒ blogger package and I was at school and my dad had to call me to ask me why I have a package from the US. Lol. And then there was the super happy feeling that I got when I first received a paycheck from the blog work I did.

I like to think that I’ve come far from who I used to be in the blogging world. I used to only read in wonder about bloggers collaborating with different brands/companies, and here I am now — getting collaborations and that jazz. But I still have a long way to go if I want to make it big like Camie Juan, David Guison, Tricia Gosingtian, Camille Co and the Enciso sisters. Nevertheless, I’m going to share these tips for those who are still starting out:

1. Get your own domain. It makes your blog look professional and put together. I got mine through GoDaddy and I only spent like 300PHP to get my blog up and running. The collaborations/sponsorship came through when I finally got my own domain name so I guess this should really be everyone’s starting point.

2. Choose a sleek, clean, and functional theme. When your readers go to your blog, they should be able to read your posts clearly (so that means choosing a readable font type, size, and color). They should also be able to navigate through your blog with ease. Choose a theme that speaks about your aesthetic but are also easy on the eyes of people visiting your website.

3. Write quality content. Write your posts as if you’re writing for a graded essay or paper. Make sure that if you’re going to be stating facts, it should be well-researched. Even if it is a personal blog, do not spread false news or information and mislead your readers. Always try your best to give your best in every content that you put out: improve your visuals (I still need to work on this too), and make your writing interesting to keep your readers coming back for more.

4. Engage with your readers. I really admire big time bloggers who take the time out to reply to their reader’s comments. One such example is Camille Co, and it’s really cool how she replies to every single comment that her readers leave on her blog! As for me, I always get giddy when someone leaves a comment on my blog so I really reply as soon as I can. Lol.

5. Promote your blog on your social media channels. Because the more traffic you drive to your site, the more chances that you would earn from it more. When I bloghop (a.k.a when I look through my blog roll and read my favorite blogs) and I wanted to leave a comment, I include a link to my website too so other people can find out about my blog as well. (And I truly hope that it’s okay for other bloggers that I do that. :D)

6. Reach out to brands/companies yourself. I’ve always thought that bloggers don’t reach out to the brands they work with — that they just get contacted for a collaboration. So it was a surprise for me that when I sent an e-mail to one company that I truly like and trust about how much I like their products and their customer service, they replied about looking into my blog and putting me on their shortlist of bloggers to work with. A few weeks after, I got an e-mail from them asking me for a collaboration. I was s h o o k t!

And there you go. It’s not a lot, and again, I’m not a pro but I like sharing what I can about things! If you have any more tips for our other blogger friends out there, please share them in the comments section. <3

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24 Comments

  • Reply Enya Louise March 23, 2017 at 2:12 pm

    I’m also a fan of Ate Tricia’s blog and Ate Camie’s Blog too. And your blog is awesome too, especially when you make a graphic header image in your every blog post πŸ™‚
    http://950420.net

    • Reply Pia March 23, 2017 at 2:16 pm

      Tricia was the first blogger that I’ve ever followed on every social media! lol. And then I discovered Camie’s when I became active on Instagram. Thank you, Enya! <3 I try my best to keep up with the graphic headers but I'm running out of spare/old photos to edit. Haha!

  • Reply Da Dominguez March 24, 2017 at 2:26 am

    I do the same! When I feel like writing for a certain product/place that I really love, I sometimes send those links to the brands. Initially, my goal was just to let them know that I really loved their product and I just want them to read my thoughts on it. And to my surprise, around 4 out 5 replied, and one brand (that I’m really a fan of, btw) appreciated what I did and also said that they added me on their shortlist of bloggers! It’s just so fulfilling when people recognize us for what we do! ❀️

    • Reply Pia March 27, 2017 at 1:55 am

      I’m always thankful for companies who respond to feedback and who appreciates their clients/buyers. <3

  • Reply Gillan March 24, 2017 at 5:33 pm

    Can I ask when you got your domain and how much you pay for it annually? GoDaddy’s rates has gone up so high when I checked last month πŸ™
    Thank you for these helpful tips, though!

    • Reply Pia March 27, 2017 at 1:56 am

      Hi Gillian! I got mine through GoDaddy last August 2016, and my payment for the first year was only 300+PHP. It costs more for the succeeding years though.

  • Reply Marianne March 25, 2017 at 5:38 am

    I had no idea you can contact brands for a collab. Haha! I guess I’m too shy XD

    • Reply Pia March 27, 2017 at 1:58 am

      You totally can, Marianne! I heard you can send an e-mail to Daniel Wellington if you want to collaborate with them, and NA-KD Fashion too. πŸ™‚

  • Reply Alissa March 25, 2017 at 8:14 am

    I’ve always been hesitant to reach out brands, but it’s worth a try, right? I’m gonna do it later. After weeks of having second thoughts about it, Wish me luck! πŸ™‚

    • Reply Pia March 27, 2017 at 1:59 am

      It’s really worth it! It wouldn’t hurt to try. πŸ™‚ Good luck, Alissa!

  • Reply Kim March 26, 2017 at 9:24 am

    Hiii I have been your silent reader / viewer / stalker for a while now, and I have always loved your content. I follow you on IG and read your blog from time to time, and when I saw this on your page, I felt that it’s about time to reach out to you (lol sorry for the drama, I just choose to be silent cos you might ignore me huhu cry)

    Anyway, I am very, very new in blogging, and have just bought my own domain name yesterday (you see how new I am). I had the idea of creating a blog or something to express whatever I want to a few weeks ago and decided to buy a domain yesterday although I know just a bit about this whole thing HAHA

    Anyway, I am really confused on how I can use the domain, do I need to pay for hosting to use that?

    Sorry for the long intro before getting to my question. I hope to hear back from you soon πŸ™‚

    • Reply Pia March 27, 2017 at 2:04 am

      Hi, Kim! Thank you for reading my blog! And I won’t ignore you, I love it when you guys want to talk to me. πŸ˜€ May I ask where you bought your domain name? Because I got mine from GoDaddy and it already came with instructions on how to set up my blog in WordPress. I’m not really sure about whether you need to pay separately for hosting but with my experience, I didn’t have to anymore. I only have to pay yearly for GoDaddy. πŸ™‚

      • Reply Kim March 27, 2017 at 6:03 pm

        I bought mine from Uniregistry for $8.88. That’s the cheapest I found. I wanted to go with GoDaddy but their prices already gone up, and it looked like they always try to upsell.

        Anyway, I hope you don’t mind me asking, how much did you pay after the first year with Godaddy? The cheapest I found is $35.88 per year. They have so much ads about it being cheap monthly, but the price still ends up pricey. Also, how’s the customer support for GoDaddy? I heard they had really bad support so people were switching to others.

        • Reply Pia March 28, 2017 at 4:50 am

          I removed all the add-ons on my GoDaddy purchase (really just bought the .com) which is why the initial payment was super cheap. I haven’t renewed my domain yet because it still has five months before it expires but I think the annual fee is 500PHP(?). I am yet to experience their customer service as I haven’t really needed to reach out to them yet. πŸ™‚

  • Reply Shenna March 28, 2017 at 1:10 pm

    I just read your blog post now Pia and lol my blog is just a month old, and I want to do collaborations, but then again I start to think that it’s not yet time for me to do because I’m still fixing things and trying to learn every day. And reaching out to brands, wow, yeah I mean we should do that when we are comfortable enough to collaborate with them haha. Also, Pia, can you please visit my blog and let me know how it is. I never actually asked someone (long-time blogger) to judge it, but I want to know how others see it.

    • Reply Pia March 29, 2017 at 3:29 am

      Hi, Shenna! I visited your blog and it looks good to me! It’s organized, the font is easy to read, and you have good visuals (I particularly liked your K’s Kitchen post). πŸ™‚ It took me quite a while to reach out to brands to because I really had to establish my blog first — creating quality posts, making sure my theme is functional, and growing a reader base first. You’ll get there, it just takes time and effort. πŸ™‚

  • Reply Jam March 29, 2017 at 3:22 am

    I’ve always wanted to purchase a domain ever since but I don’t think I won’t be needing it much (I can get by with blogger.com, haha). But after reading your post, I might purchase one soon! Haha! Thanks for the tips! πŸ˜‰ I’m really looking forward to collaborate with someone/brand/company someday.

    • Reply Pia March 29, 2017 at 3:31 am

      Hey, Jam! I thought I could get by with a .blogger.com/.tumblr.com/.wordpress.com before but I really wanted to own my own domain name because it just feels like it’s really mine. πŸ˜€ You should totally get one too. πŸ˜›

  • Reply Kat March 29, 2017 at 1:55 pm

    Hi Pia, I’m a personal blogger and earning from my blog is not a real priority hehehe but I like tip #5 so I’m leaving this comment! πŸ˜› I hope you don’t mind. πŸ˜€

    http://www.thekatalogue.net

    • Reply Pia March 29, 2017 at 2:13 pm

      Hi, Kat! It’s totally fine, no worries. πŸ™‚

  • Reply Ellaine Go March 30, 2017 at 1:32 am

    Bookmarked this πŸ™‚ ever since I got back to blogging again, I am hoping for more adventures and opportunities that this might bring. πŸ™‚ I really admire you and other bloggers who always try to lift up those who are just starting. Thanks for this πŸ™‚

    • Reply Pia March 30, 2017 at 7:50 am

      Thank you, Ellaine, and you’re welcome! πŸ™‚ Good luck! <3

  • Reply Julia Calado April 4, 2017 at 2:41 am

    I’ve been blogging since I was 13. But stopped and only continued wholeheartedly last year. Not gonna lie, I’ve always dreamed of doing sponsored post and maintain my blog so I can achieve my “blogger dreams” lol. But I know the road to get there isn’t easy. For one, I’m too shy to reach out for collabs. (I didn’t know you could do that either!) I’m glad I read your post, though. It helped a lot! xx

    Question po, though. Do you have to have a credit card to purchase a domain from GoDaddy?
    All the love!

    http://astoldbyjuls.blogspot.com

    • Reply Pia April 5, 2017 at 5:08 am

      I didn’t know about reaching out to brands for collaboration either until I saw a comment on Daniel Wellington’s IG page. Lol. Glad this helped you, Julia! πŸ™‚ As for your question, yes you need a credit card to purchase a domain from GoDaddy. But the one I used is a credit/debit card. πŸ™‚

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