I’m going to start this off by saying that I am not, in any way, an expert. I’m not a well-known blogger, and I don’t make huge bucks from blogging. But I think I’ve been blogging long enough, and have collaborated with enough brands to somehow know what I’m talking about. It took me years before I first got contacted for a collaboration.
I’ve been blogging for about seven years now. I first started with Tumblr and I was running a personal blog then. I was clueless that I could actually profit from it, and I didn’t care. I was just writing about e v e r y t h i n g and it was really just about self-expression. Then fashion blogging became all the rage and a lot of new blogs popped up on my dashboard and I always read it with amazement when they say that they’re being sponsored by a brand. I guess back then, no one really thought that blogs could be a way to advertise a product. So I moved to Blogger because I wanted to take blogging seriously.
I tried to incorporate the trips I took, what I wore (although it’s very rare that I do), all while still maintaining the focus of my blog to be personal. I didn’t have that much time to actually run a blog I could profit from. I just kept writing whenever I could about things that I wanted to talk about. So I was really when I first got an e-mail from a brand asking me to write about their website.
I was so clueless about professional blogging that I didn’t even mind that I’m not going to be paid for it. I was just really happy that people recognized my blog enough to trust me to write for them. The first time that I really got something out of blogging is when I got my own domain name. I remember receiving my first blogger package and I was at school and my dad had to call me to ask me why I have a package from the US. Lol. And then there was the super happy feeling that I got when I first received a paycheck from the blog work I did.
I like to think that I’ve come far from who I used to be in the blogging world. I used to only read in wonder about bloggers collaborating with different brands/companies, and here I am now — getting collaborations and that jazz. But I still have a long way to go if I want to make it big like Camie Juan, David Guison, Tricia Gosingtian, Camille Co and the Enciso sisters. Nevertheless, I’m going to share these tips for those who are still starting out:
1. Get your own domain. It makes your blog look professional and put together. I got mine through GoDaddy and I only spent like 300PHP to get my blog up and running. The collaborations/sponsorship came through when I finally got my own domain name so I guess this should really be everyone’s starting point.
2. Choose a sleek, clean, and functional theme. When your readers go to your blog, they should be able to read your posts clearly (so that means choosing a readable font type, size, and color). They should also be able to navigate through your blog with ease. Choose a theme that speaks about your aesthetic but are also easy on the eyes of people visiting your website.
3. Write quality content. Write your posts as if you’re writing for a graded essay or paper. Make sure that if you’re going to be stating facts, it should be well-researched. Even if it is a personal blog, do not spread false news or information and mislead your readers. Always try your best to give your best in every content that you put out: improve your visuals (I still need to work on this too), and make your writing interesting to keep your readers coming back for more.
4. Engage with your readers. I really admire big time bloggers who take the time out to reply to their reader’s comments. One such example is Camille Co, and it’s really cool how she replies to every single comment that her readers leave on her blog! As for me, I always get giddy when someone leaves a comment on my blog so I really reply as soon as I can. Lol.
5. Promote your blog on your social media channels. Because the more traffic you drive to your site, the more chances that you would earn from it more. When I bloghop (a.k.a when I look through my blog roll and read my favorite blogs) and I wanted to leave a comment, I include a link to my website too so other people can find out about my blog as well. (And I truly hope that it’s okay for other bloggers that I do that. :D)
6. Reach out to brands/companies yourself. I’ve always thought that bloggers don’t reach out to the brands they work with — that they just get contacted for a collaboration. So it was a surprise for me that when I sent an e-mail to one company that I truly like and trust about how much I like their products and their customer service, they replied about looking into my blog and putting me on their shortlist of bloggers to work with. A few weeks after, I got an e-mail from them asking me for a collaboration. I was s h o o k t!
And there you go. It’s not a lot, and again, I’m not a pro but I like sharing what I can about things! If you have any more tips for our other blogger friends out there, please share them in the comments section. <3